HADDAD, Karim Nabil; KHOURY, Rami Georges; MANSOUR, Tarek Elias. Reducing Friction in the B2C Digital Purchase Funnel: A Data-Driven Customer Journey Modeling and Intervention Framework for Revenue Optimization. Northern Reviews on Algorithmic Research, Theoretical Computation, and Complexity, [S. l.], v. 8, n. 10, p. 1–17, 2023. Disponível em: https://northernreviews.com/index.php/NRATCC/article/view/2023-10-04. Acesso em: 7 dec. 2025.